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Theories of mass communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach.

By: Contributor(s): Material type: TextTextPublisher: New York : Longman, [1989]Copyright date: ©1989Edition: fifth editionDescription: xiv, 368 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0582998700 (pbk.)
  • 080130007X (hard)
Subject(s): DDC classification:
  • 302.234 19 D.M.T
LOC classification:
  • HM258 .D35 1989
Contents:
Stages in the development of human communication; the emergence of the mass press; the development of motion pictures; the establishment of the broadcase media; the mass media as social systems; mass society and the magic bullet theory; theories of selective influence; socialization and theories of indirect influence; mass communication and the construction of meaning; theoretical strategies for persuasion; media system depending theory; emerging media systems.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Main library A3 302.234 D.M.T (Browse shelf(Opens below)) Available 00001613

Includes bibliographies and index.

Stages in the development of human communication; the emergence of the mass press; the development of motion pictures; the establishment of the broadcase media; the mass media as social systems; mass society and the magic bullet theory; theories of selective influence; socialization and theories of indirect influence; mass communication and the construction of meaning; theoretical strategies for persuasion; media system depending theory; emerging media systems.

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