Marketing planning for the pharmaceutical industry / John Lidstone, in association with Janice MacLennan.
Material type:
TextPublisher: Brookfield, Vt. : Gower, [1999]Publisher: ©1999Edition: Second editionDescription: vii, 146 pages : illustrations (black and white) ; 31 cmContent type: - text
- unmediated
- volume
- 0566081121 (hbk.)
- 362.10688 22 L.J.M
- RA410.56 .L53 1999
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library A6 | Pharmacy ( Pharmaceutical Technology ) | 362.10688 L.J.M (Browse shelf(Opens below)) | Available | 00016037 |
Browsing Main library shelves, Shelving location: A6 Close shelf browser (Hides shelf browser)
| 362.1068 C Creating knowledge-based healthcare organizations / | 362.1068 S.D.H Human Element in Health Care Organisation / | 362.1068 S.R.L Leading in the NHS : a practical guide / | 362.10688 L.J.M Marketing planning for the pharmaceutical industry / | 362.1082 W Women's health, politics, and power : essays on sex/gender, medicine, and public health / | 362.1091812 N.V.M Medicine under capitalism / | 362.10962 M.S.G Gender, sickness, and healing in rural Egypt : ethnography in historical context / |
Includes index.
Introduction -- The external analysis -- The internal analysis -- The SWOT analysis -- Product strategy -- Sales forecasting and strategy -- Strategy implementation -- Communications and its role in strategy implementation -- Marketing research -- Implementation and control -- Writing the plan -- Glossary of marketing terms -- Index
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