Marketing research / V. Kumar, Robert P. Leone, David A. Aaker, George S. Day.
Material type:
TextPublisher: Hoboken, NJ : John Wiley & Sons, Inc., 2019Copyright date: ©2019Edition: Thirteenth editionDescription: xxiii, 731 pages ; 26 cmContent type: - text
- unmediated
- volume
- 9781119497585
- 658.83 K.V.M 23
- HF5415.2 .K8625 2019
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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Main library | Faculty of Economics & Political ( General ) | 658.83 K.V.M (Browse shelf(Opens below)) | C.1 | Available | 00017580 |
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Revised edition of Marketing research, [2016].
Includes bibliographical references and index.
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