A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, [2008]Copyright date: ©2008. Edition: Eleventh editionDescription: xiv, 252 pages : illustrations (some color) ; 26 cmContent type: - text
- unmediated
- volume
- 9780073380964 (alk. paper)
- 9780071283359
- 0071283358
- 0073380962 (alk. paper)
- Marketing management
- 658.8 22 P.J.P
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library B7 | Commerce and business administration ( Marketing ) | 658.8 P.J.P (Browse shelf(Opens below)) | Available | 00007085 |
Browsing Main library shelves, Shelving location: B7 Close shelf browser (Hides shelf browser)
| 658.8 P.A.P Principles of marketing / | 658.8 P.J.K Killing marketing : how innovative businesses are turning marketing cost into profit / | 658.8 P.J.M Marketing management : knowledge and skills / | 658.8 P.J.P A preface to marketing management / | 658.8 P.J.P A preface to marketing management / | 658.8 P.W.B. Basic marketing : a global-managerial approach / | 658.8 P.W.E Essentials of marketing : a marketing strategy planning approach / |
Includes bibliographical references (p. 235-241) and indexes.
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