Strategic marketing problems : |b cases and comments / Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin.
Material type:
TextSeries: Publisher: Boston [Massachusetts] : Pearson, [2013]Edition: Thirteenth edition, International editionDescription: 743 pages : illustrations (black and white) ; 28 cmContent type: - text
- unmediated
- volume
- 9780273768944
- 0273768948
- 23 658.802 K.R.S
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Main library B7 | Commerce and business administration ( Marketing ) | 658.802 K.R.S (Browse shelf(Opens below)) | Available | 00010586 |
Browsing Main library shelves, Shelving location: B7 Close shelf browser (Hides shelf browser)
| 658.802 H.G.M Marketing strategy and competitive positioning / | 658.802 H.M.B Business marketing management : B2B / | 658.802 H.R.S The successful marketing plan : how to create dynamic, results-oriented marketing / | 658.802 K.R.S Strategic marketing problems : |b cases and comments / | 658.802 K.R.S Strategic marketing problems : cases and comments / | 658.802 M.T.S Strategic marketing / | 658.802 P.S.M Marketing communications : integrating offline and online with social media / |
Includes bibliographical references and index.
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